An introduction to the field of marketing and the role of marketing in business. The components of the marketing mix and marketing environment are examined. Emphasis is placed on marketing strategies, market segmentation, packaging and labeling, promotion, and regulatory and competitive forces. Students develop a marketing plan for an
organization. Credits: 3
- Teacher: Jared Bryant
- Teacher: Degree Completion Staff
- Teacher: Degree Completion Student Worker
- Teacher: Degree Completion Student Worker